They ran a contest for people to make their own TV ad, and the winner will be broadcast into space using a powerful transmitter.
They noted:
"The signal is directed at a solar system just 42
light years away from Earth, in the 'Ursa Major' or Great Bear
Constellation. Its star is very similar to our Sun and hosts a
habitable zone that could harbour small life supporting planets
similar to ours."
Specifically, the star system receiving the message will be 47 UMa, in the Big Dipper. It is a yellow dwarf star, and according its Wiki entry, it is a "solar twin, star approximately 46 light-years away in the constellation of Ursa Major. As of 2002, it has been confirmed that two extrasolar planets orbit the star. Because of this, 47 Ursae Majoris was listed as one of top 100 target stars for NASA's former Terrestrial Planet Finder mission."
I hope Budweiser sees the potential here. The aliens will need something to wash down the chips.
University of Leicester news release:
http://www2.le.ac.uk/ebulletin/news/press-releases/2000-2009/2008/06/nparticle.2008-06-12.7228690325
